A content creator and digital marketer is responsible for developing engaging and relevant content to promote a product or service across various digital platforms. Their responsibilities typically include creating written, visual, and multimedia content such as blog posts, social media posts, videos, infographics, and email newsletters. Content creators use their creativity and storytelling skills to craft compelling narratives that resonate with the target audience and align with the brand’s messaging and goals. They may also conduct research on industry trends, keywords, and audience preferences to optimize content for search engines and social media algorithms.